Candidate Resources
Welcome to our resources to assist Democratic candidates running for public office. We recognise that for some this may be a very new experience, whilst others may be old hands. Our goal, is to help you with developing a profile in the online and social media space. Like it or not, image is important and a professional image tells voters you are taking your run for office seriously.
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It doesn't matter if you are running for local, state or national office, the rules of the presentation game are the same. Get the image right and you will be able to spend more time on what you do best, selling your message to those you wish to represent.
How can we help?
We have spent time and a great deal of effort building a trusted brand for delivering emotionally connective political Ads that take a fresh new approach to delivering the political messaging. Our content is highly regarded, factual, and absolutely focused on critical Democratic messaging.
What can we do for you?
We appreciate that the mystery surrounding messaging, is often confusing and difficult to navigate. It can detract from the important objective of presenting your pitch to voters. The reason public image agencies are prohibitively expensive, is because they are perceived to be the difference between success and failure. We're here to tell you that this is bullshit. A great candidate can cut through most imaging deficit issues. However, a great candidate can be an outstanding candidate if he or she can utilise image branding to elevate their proposition to their electorate. The one thing that is for certain though, is that even outstanding candidates can lose a race. In politics, there are no sure fire winners.
Marginal gains.
Those who have served many years in the unforgiving modern political environment, will tell you that all elections are won and lost on the margins. Political operatives are constantly in search of marginal gains, because these gains are the difference between success and failure. As a candidate, you have to look for every angle to gain an advantage. Putting aside the dark arts of spin and media management, it is vitally important that you present you best self to the voting public and this is where we can help.
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Our commitment is to provide access to resources to help you with presenting a professional image that voters will take seriously encouraging them to listen to what you have to say. Here's where you're expecting me to hit you with costs you simply can't afford. That is NOT what we are here for. We intend to offer a menu of FREE services that we hope will convince you to make a voluntary donation to our operating costs. There will NEVER be an obligation to pay for our core services. Should you love what we do for you and would like us to play a more active role in your campaign, then we will offer a menu of premium services to help with more detailed visual messaging. We are happy to work closely with your campaign team to seamlessly integrate our services with your existing campaign resources. What is more, these services will be offered at cost, this is about preserving democracy, not profit.
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We are putting in place scaleable infrastructure to grow our services in line with demand from candidates, so rest assured that as demand grows, so will we.